Platforms
EchoBeat Academy
Service
Social Media Marketing
Project Timeline
2024
Increased in ROI revenue
40%
Challenge:
EchoBeat Academy aimed to grow rapidly and expand to additional locations. However, they initially relied on Google Ads and word-of-mouth referrals. Due to limited Google searches for music lessons in their specific target areas, they weren’t getting enough consistent leads to meet their goals. They needed 110 new students within 3 months to support their expansion.
Solution:
Harmony Flow Media recommended a switch to Facebook Ads to proactively reach potential students before they even considered searching online. We created ads showcasing EchoBeat unique offerings, student success stories, and vibrant learning environment, building interest and awareness across Facebook and Instagram.Our strategy included targeted ads to families and young adults within EchoBeat Academy location range, followed with an aggressive retageting campaign, making it easier to capture leads in areas with low search volume.
Results:
120 New Students Enrolment in 3 Months:
EchoBeat Academy exceeded their target, enrolling 120 new students within 3 months—giving them the revenue needed to support two additional branches campaign.
Consistent Lead Pipeline:
With Facebook Ads, Crescendo was able to engage potential students directly and create a steady flow of leads that didn’t rely on passive Google searches.
Successful Expansion:
The new influx of students allowed EchoBeat to confidently open two additional locations and secure their position as a leading music academy.
Client Testimonial:
“We were stuck waiting on Google searches that just weren’t happening. Luckys Facebook strategy and marketing mix brought us exactly what we needed—steady, reliable leads. We’re thrilled with the growth and excited to continue expanding.”