Platforms
Sonata Spark Institute
Service
Social Media Marketing
Project Timeline
2024
Increased in ROI revenue
30%

Challenge:

Sonata Spark Institute wanted to expand their reach across the city and fill their teachers’ schedules consistently. They initially invested in Google Ads, but with limited local searches for music lessons, they weren’t attracting enough new students to meet their growth goals. Relying on Google Ads and word of mouth alone wasn’t generating a steady flow of new students.

Solution:

We shifted the focus to Facebook Ads and TikTok Ads for Sonata Spark Institute, using its advanced targeting capabilities to reach families and young adults interested in music education directly in their area. Unlike Google Ads, where they were waiting for people to search,  Facebook Ads allowed us to engage with potential students proactively—even those who hadn’t started actively looking for lessons. We crafted engaging ads that highlighted Sonata Spark Institute unique, multi-instrument approach and showcased student success stories to attract local attention.

Results:

 

Full Capacity in 90 Days:

Within three months, Sonata Spark Institute reached full capacity, with every teacher’s schedule fully booked.

Greater Local Awareness:

Our Facebook campaign positioned Sonata Spark Institute as the top music school in the area, creating a strong community presence and even a waiting list.

Enhanced Brand Recognition:

By engaging people where they spend their time online, Sonata Spark Institute became a known name locally, setting a strong foundation for their expansion plans.

Client Testimonial:

“Switching from Google Ads to Facebook and Tiktok Ads was the best decision. Lucky found students for us, even if they weren’t searching online for music lessons. Now we’re fully booked, and our teachers are thrilled!”

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