Platforms
Tom’s Piano Lessons
Service
Social Media Marketing
Project Timeline
2024
Increased in ROI revenue
30%

Challenge: 

Tom was a private guitar instructor who wanted to scale his operations into a multi-instructor music school. His goal was to consistently enroll 30 new students monthly, giving him the growth he needed to bring on additional guitar teachers.

Solution:

We created a Facebook and Instagram ads campaign featuring Tom’s unique teaching methods and success stories from current students. Targeting teens and young adults with interests in music, we ran A/B tests on ads to find the most engaging formats, focusing on video ads that highlighted Tom’s teaching energy and skill and also retargeting all websites visitors with engaging creatives.
We also ran ads to recruit new teachers for Tom.

Results:

30 New Students Per Month:

Within the first month, Sarah brought in 32 new students, which continued consistently over the next few months.

• Transition to Music School:

After hitting her target, Sarah leased a studio space and hired additional instructors to meet demand.

• Sustainable Growth:

We implemented an email marketing strategy to retain students and encourage referrals, giving Sarah a reliable monthly influx of new students.

Client Testimonial:

“I never thought I could turn my passion for teaching piano into a fully operational music school! Harmony Flow Media was instrumental in making this possible.”

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